About the product and company

1031Assist was created by Holladay Labs IP, LLC under the oversight of Joseph H. Mills, MRED.

1031Assist is software focused on 1031 exchange operations, documentation, continuity, and tax-support visibility. The product is informed by real-world experience in commercial brokerage, syndication, sponsorship, investing, and exchange workflow, while remaining organizationally separate from any brokerage or advisory firm.

What Holladay Labs IP, LLC is

The software and IP entity behind 1031Assist. This is the creator/owner layer for the product itself.

What Joseph H. Mills does here

Provides oversight and product direction informed by real-world commercial real estate, syndication, sponsorship, investment, and 1031 workflow experience.

What 1031Assist is not

Not a brokerage, tax firm, law firm, Qualified Intermediary, or a product affiliated with Investment Realty Advisors.

Company facts

1031Assist was created by Holladay Labs IP, LLC.
Joseph H. Mills, MRED oversees the product direction and public product posture.
The software is informed by real-world experience in commercial brokerage, syndication, sponsorship, investing, and 1031 exchange workflow.

Creator background

Joseph H. Mills, MRED brings real-world experience as a commercial real estate broker, syndicator, sponsor, investor, and operator.
That operating experience spans acquisitions, dispositions, 1031 exchanges, property management, asset services, and investor-facing reporting.
He earned a Master of Real Estate Development from the University of Utah David Eccles School of Business.

Why this product exists

Operating problem

The recurring problem was fragmentation. Exchange facts lived across inboxes, closing files, CPA workpapers, property folders, and memory instead of inside one durable operating record.

Software response

1031Assist was built to hold that record together: deadlines, exchange support, documents, continuity, and tax-support clarity in one system.

Entity boundary

The software sits under Holladay Labs IP, LLC. It is not presented as a brokerage product, tax practice, law firm, or Qualified Intermediary service.

What the product is for

Maintaining a durable record of properties, exchanges, deadlines, documents, lineage, and tax-support outputs.
Helping investors and professionals work from the same exchange record instead of rebuilding the file every tax season.
Making the most important exchange numbers visible earlier: deferred tax, carried basis, exchange timeline pressure, and strategy tradeoffs.

What the product is not

Not a substitute for legal advice, tax advice, brokerage representation, or Qualified Intermediary services.

Not affiliated with Investment Realty Advisors or presented as a product of any brokerage or advisory firm.

Not a claim that every roadmap feature is live today.

Not a black box. Public pages should explain assumptions and disclosures well enough that investors can judge the math and workflow themselves.

Product principles

The live product should stay focused on 1031 operations, records, continuity, deadlines, and tax-support outputs.
If a feature is planned rather than live, the public site should say so clearly.
Trust comes from transparent mechanics, clean records, and factual disclosure rather than inflated claims.